You Know You Are In Sweden When…

As seen on a Swedish letterbox…

"No Advertising Thank You… But Gladly The IKEA Catalogue"

What is missed here is that this sign isnt even needed at all. The IKEA catalogue is not advertising here, its more of an annual cultural bible. An Swede without their IKEA catalogue is like a Swede without salvation.

By Louis Zezeran

Louis Zezeran is an Australian Stand Up comedian and comedy promoter based in Tallinn, Estonia. He was the co-founder of Comedy Estonia, Comedy Finland and Comedy Latvia. Louis writes, does gigs and performs at private events through the Baltics and Finland

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